Cashmaster International, a global leader in intelligent cash-management technology, announced the appointment of Ruchi Aggarwal as Regional Director for the UAE, Middle East & Africa, as part of the company’s ambitious regional growth strategy.
With a heritage of over 40 years in precision engineering, Cashmaster is recognised worldwide for its innovative count-by-weight money-counting technology and secure cashhandling solutions. The company delivers accuracy, speed, and operational efficiency to customers across grocery, convenience stores, fast-food/coffee chains, hospitality, and other retail sectors – helping organisations reduce shrinkage, improve auditability and optimise their cash operations.
Gordon McKie, Group CEO of Cashmaster International, commented:
“The UAE, Middle East & Africa region represents a tremendous opportunity for Cashmaster. While the region is advancing rapidly in digital payments, cash continues to play a major role across many sectors. Our solutions are ideally positioned to help organisations enhance accuracy and efficiency in their cash processes. Ruchi brings an exceptional blend of regional insight, commercial leadership, and strategic capability. Her experience and senior network make her ideally placed to accelerate our growth and establish a strong presence in the UAE and across the wider region.”
Ruchi joins Cashmaster with over 30 years of global experience across technology, commercial strategy, and academia. Her career includes leadership roles at Microsoft, and more recently serving as Head of a Business & Law School at a British University in Dubai. Known for building markets, leading high-impact business development initiatives and strengthening international growth, Ruchi brings a compelling combination of strategic vision and hands-on execution.
In her new role, Ruchi will lead regional market entry, partner development, commercial expansion and brand visibility. She will focus on establishing Cashmaster’s footprint in key sectors across the UAE, the Gulf and the wider Middle East & Africa, while building valuedriven partnerships and driving adoption of the company’s cash-management solutions.
Ruchi Aggarwal, Regional Director – UAE, Middle East & Africa, added:
“The UAE, Middle East & Africa regions are experiencing strong economic expansion while remaining fundamentally cash-intensive. This creates a significant opportunity for organisations to modernise cash handling with greater accuracy, transparency, and operational efficiency. I am delighted to lead Cashmaster’s regional strategy and to build a foundation of customer value, capability, and trusted partnerships. My focus is to position Cashmaster as the regional benchmark for intelligent, efficient, and secure cashmanagement technology.”
The appointment marks a significant milestone in Cashmaster’s commitment to expanding its global presence and strengthening its service delivery across high-growth markets.
Image provided by Cashmaster
