Adyen see an opportunity for businesses that have an integrated overview of transactions, as Japan moves away from cash and businesses expand their sales channels
Adyen has launched its unified commerce solution in Japan.
The single platform gives businesses end-to-end control of transactions across different sales channels, enabling options such as click-and-collect, endless aisle and cross-channel returns.
Netherlands-based Adyen see an opportunity for businesses that have an integrated overview of transactions, as Japan moves away from cash and businesses expand their sales channels.
In a survey of businesses earlier this year, Adyen found there is a 24% increase in growth among Japanese businesses that connect payments systems across their organisations compared to those that don’t.
But the survey also found that only 16% of Japanese businesses connect their payments systems to other parts of the organisation, such as operations, supply chain management or inventory management.
Roelant Prins, chief commercial officer at Adyen, commented: “Very few platforms in Japan can centrally merge payments data from stores and e-commerce sites, and none that can do it on a global scale.
“This means our merchants in Japan will be able to tap into the same Adyen tools our biggest global merchants are using to optimise authorisation rates, block fraud, and provide seamless cross-channel journeys.”
This launch is part of Adyen’s plan to grow and expand into new markets. It currently works with Facebook, Uber and Microsoft, among others.
It recently partnered with KodyPay in London to support the growth of hospitality businesses.