By: 28 February 2023

Founded in 2003 in Amsterdam, Backbase has made a number of appointments to its leadership team recently

Backbase appoints SVP for its North American mid-market segment

Backbase, a banking software firm, has appointed Sam Boggs as senior vice president and general manager for the North American mid-market segment. 

Boggs will focus on enabling Backbase to deliver its banking technology to North American credit unions and community banks, allowing them to adapt quickly to member and customer demands.  

With two decades of technology experience, Boggs joins from Conduent, where he was responsible for company’s financial services platforms, and he previously led the open solutions division at Fiserv.  

Jouk Pleiter, founder and chief executive officer of Backbase, commented: “Sam has a deep understanding of the needs and opportunities faced by North American credit unions and community banks.  

“Under his leadership, we will double down on servicing these needs while expanding our market share in the US mid-market.”  

On his new role, Boggs said: “This is an exciting time for credit unions and community banks, as technology now allows them to take back control of their innovation agenda. 

“Having worked closely with community bank and credit union leaders to drive their growth strategies, I know first-hand the vital role they play in our lives here in the US, and I know we can help them make a difference through our engagement banking platform.” 

Boggs’s appointment follows the recent additions of Mark Appel as chief marketing officer, Markwin Geneste as executive vice president of global sales, and Roland Booijen as general manager of ecosystems. 

Image: Backbase 

Josh Poyser
Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.