COINPAYMENTS, a global digital-asset payment infrastructure provider, and Motorsport Lab, an experiential motorsport company creating curated supercar journeys, corporate experiences and brand activations for private clients and global organizations, today announced a partnership bringing digital-asset payments to luxury motorsport and experiential travel.
Through the partnership, Motorsport Lab clients will be able to use digital assets to book select high-value experiences through COINPAYMENTS’ integrated payment infrastructure, adding flexibility for an increasingly global client base.
The partnership comes as digital assets and stablecoins play an increasingly prominent role in global commerce. According to industry data, global stablecoin transaction value reached approximately $33 trillion in 2025, illustrating the scale of digital assets moving through the global economy.
For businesses serving international and high-value customers, digital-asset infrastructure can simplify cross-border transactions while giving clients greater payment flexibility. Through COINPAYMENTS, Motorsport Lab will be able to accept digital assets through an integrated solution designed for businesses operating across international markets.
Throughout 2027, COINPAYMENTS and Motorsport Lab will collaborate on curated motorsport experiences, client engagement opportunities and international programs, connecting the digital-asset economy with the global community of supercar and motorsport enthusiasts. The first opportunity for Motorsport Lab clients to book experience with COINPAYMENTS will be the Master Control on Ice: The Ultimate Aston Martin Winter Ice Drive across Germany and Austria.
For over a decade, Motorsport Lab has built relationships across the global supercar and motorsport ecosystem, connecting clients with manufacturers, driving academies, racetracks, Formula 1, private automotive collections, automotive personalities and some of the world’s most celebrated motorsport destinations.
Specifically, the company’s programs place guests inside the culture surrounding the cars: journeys through Italy’s Motor Valley, home to Ferrari, Lamborghini and Pagani; British motoring experiences connected to Goodwood and Aston Martin; classic Porsche and modern supercar driving through Barcelona and Catalonia; winter ice driving and drifting in Austria; and Japanese Domestic Market experiences from Tokyo to Hakone incorporating mountain driving, drifting, racetracks and Japan’s distinctive automotive culture.
The collaboration with COINPAYMENTS creates a bridge between these real-world experiences and the rapidly expanding digital-asset economy.
Stacy Belf, Head of Sales, North America at COINPAYMENTS , said: “Today’s luxury consumer is increasingly global, entrepreneurial and comfortable holding wealth in digital assets.”
“Motorsport Lab operates at the intersection of luxury travel, supercars, Formula 1 and experiential hospitality. Our partnership gives clients greater flexibility in how they transact while creating new opportunities for us to engage with this community through extraordinary real-world experiences.”
For Motorsport Lab Founder Ray Chang, the partnership represents the continued evolution of a company he started around a single Ferrari 360 more than a decade ago.
“Our clients aren’t simply looking to rent an exotic car or book another luxury vacation. They want access to the culture behind the cars: the factories, people, roads, racing and food, including opportunities to engage with and invest in technologies shaping how we drive, race and connect human and machine,” said Ray Chang, Founder of Motorsport Lab.
“For our corporate clients, these experiences can also bring leadership teams together, reward and retain key people, deepen customer relationships, create differentiated content and open doors to new business. In many ways, it’s the next generation of the President’s Club, an alternative to the familiar golf trip or wellness retreat.”
“Whether we’re taking guests through Motor Valley in Italy, driving classic Porsches through Catalonia, ice drifting in Austria or creating an experience around Formula 1, these are often significant international purchases. COINPAYMENTS gives our clients a seamless way to turn digital assets into unforgettable real-world experiences.”
Image provided by COINPAYMENTS
