By: 22 September 2021

Fiehn joins the UK data science fintech after 10 years with Markerstudy Insurance Group

Data science fintech Incited strengthens senior leadership team

Incited has appointed Dan Fiehn as chief operating officer to strengthen the experience of its senior leadership team in insurance, innovation, technology and digital. 

A former Incited client, Fiehn joins the UK data science fintech after 10 years with Markerstudy Insurance Group, where he was group chief operating officer and before that chief information officer.

In these roles, Fiehn was the architect of Markerstudy’s first integrated digital strategy underpinning its rapid growth, and he managed the complex integration of more than 30 acquisitions.

He is also a recognised thought leader and influencer in technology, data and insurance digitalisation, regularly appearing in the media and with a significant social media following.

He joins a data science fintech that launched in 2016 to work with insurance companies, brokers, software houses and third-party providers to create data solutions that, today, are used by more than a dozen UK insurers. 

Incited’s platforms deliver advanced analytics, visualisation, machine learning and enrichment services over billions of records at point of transaction.

Fiehn says: “Historically, the insurance sector has been behind the curve digitally, grappling with legacy tech and watching its financial services peers in sectors like banking benefit from exploiting their data.”

“With its uniquely integrated data science, analytics and artificial intelligence proposition transforming data into insight and action, Incited is the disruptor that is accelerating insurers’ digital journeys. The outcomes for the industry include insight about customers that leads to more effectively priced insurance products, identifies and reduces fraud, enhances the claims experience and minimises churn.”

According to Incited’s founder and chief executive officer, Nick Turner, Fiehn’s unique skillset, background and perspective make him a valuable addition to the team and underpin the company’s growth strategy: “We supported Dan during his digital journey at Markerstudy, recognising his clarity, vision and relentless drive when developing and implementing strategy.”

“Having worked with Dan for many years, we did not have to look far for an industry leader with shared values and the right mix of leadership, strategy and technology experience.”

Fiehn goes on to explain what attracted him to the chief operating officer role at Incited: “During my time at Markerstudy, I created an innovation hub designed to scan the horizon for emerging technologies and generate shareholder value by maximising insight from data. This experience was incredibly fulfilling, strengthening the team’s entrepreneurial culture and resulting in robust solutions that reshaped the group from within.”

“The chief operating officer role at Incited attracted me because of its parallels, and its vision for unlocking the value of data through innovation. Incited is a uniquely positioned business, poised to transform any sector rich in data which is often locked in legacy systems and team silos, and ineffectively used. The unique combination of a cloud-based platform, skilled team and collaborative partnering approach overcomes these barriers seamlessly and has enormous growth potential. That’s very exciting.” 

Fiehn’s appointment is the second senior hire at Incited this quarter, following the appointment of experienced finance executive David Blake as the company’s chief financial officer in August.

Turner concludes: “Our new chief operating officer’s arrival signals the scaling of Incited’s offering and a continued significant investment in our senior leadership team with the skills and experience to take the company forward.”