By: 10 June 2024

The partnership will see DNA integrate Oiyaa's Loyalty solution for its POS payment devices

DNA Payments partners with Oiyaa

DNA Payments and Oiyaa have announced a strategic partnership to integrate Oiyaa’s state-of-the-art Loyalty and Reward solution, which will be available to DNA Payments’ UK merchant base to complement their payment devices. 

With Oiyaa’s Loyalty platform, merchants using DNA Payments axept® PRO payment terminals can now offer their customers enticing rewards and discounts. This exciting development is set to boost repeat custom and foster increased customer interaction, opening new avenues for business growth.

The merchant app delivered by Oiyaa boasts a feature-rich user interface that’s comprehensive and easily integrated with DNA Payments’ axept® PRO terminal software. This straightforward integration process ensures a hassle-free experience for merchants, allowing them to focus on what they do best – serving their customers and growing their business.

Arif Babayev and Nurlan Zhagiparov, co-founders of DNA Payments, said: “Integrating our modern Android POS payment devices with Oiyaa’s loyalty platform is a testament to our partnership and technological capabilities. It gives our merchants a seamless Loyalty and Rewards experience, helping them and their customers thrive.”

JP Lips, chief executive officer of DNA Payments, added: “At DNA Payments, we understand that SMEs and their customers expect a world-class payment and loyalty experience. Our role is to simplify this process as much as possible. We provide our merchants with an out-of-the-box solution by integrating our payment terminals with Oiyaa’s platform. Consumers can now scan their QR code at the terminal to access their Oiyaa benefits. It’s an absolute gain for both merchants and their customers!”

Neeta (Kotecha) Dhorajiwala, chief executive officer & founder of Oiyaa, commented: “Partnering with DNA Payments is an exciting opportunity for Oiyaa, as we share a common goal of supporting independent local merchants, retailers, restaurants, and traders. At Oiyaa, we understand the importance of providing a seamless payment and loyalty experience for SMEs and their customers. By integrating Oiyaa into DNA Payments’ flexible Android terminals, merchants receive an all-in-one solution without needing additional hardware. Consumers can easily benefit from Oiyaa by having their QR codes scanned directly at the terminal. This partnership truly creates a win-win scenario for everyone involved.”

This is DNA Payments’ second recent partnership announcement, following the news they’ve partnered with Alipay+.

Image: DNA Payments

Robert Welbourn
Robert Welbourn is an experienced financial writer. He has worked for a number of high street banks and trading platforms. He's also a published author and freelance writer and editor.