Moneyhub, a financial data, categorisation and personalisation platform, has announced its strategic repositioning to concentrate exclusively on delivering enterprise-grade solutions for financial institutions (FIs).
The move, unveiled alongside a new brand identity under the banner “Build for Real Life”, signals Moneyhub’s commitment to helping FIs truly understand and serve their customers.
Under the leadership of CEO Alastair McGill, who joined the company from global fintech Broadridge earlier this year, Moneyhub is affirming its focus on B2B capabilities that already power personalised financial experiences for millions of people and businesses across the UK. The company has undergone extensive transformation over the past 12 months, opening a new London office, and achieving double-digit revenue growth.
“Our vision is a financial world powered by our embedded technology, providing personalised, frictionless, always-on services. This means our FI clients optimise financial outcomes for their consumers anytime, anywhere,” said McGill. “A matter of years ago this would have been impossible, but the advances in AI are now enabling this fundamental shift. CDOs (Chief Data Officers) and Product Managers pull us in to accelerate their ability to build highly compelling journeys for their customers. In some respects it’s a blast from the past; where banks, pension companies, and financial advisers personally knew each of their clients and anticipated their needs — except now we’re able to achieve this at scale, with greater insight, and a better streamlined experience that evolves over the course of an individual’s life.”
The repositioning comes as Moneyhub announces significant additions to its client roster, most recently, its selection by Lloyds Banking Group to provide categorisation and enrichment services for all brands across its portfolio, including Lloyds, Bank of Scotland, Halifax and Scottish Widows. Moneyhub’s client base has continued to diversify across the financial services industry as the company has closed contracts across the banking, pension and wealth sectors.
Central to Moneyhub’s new positioning is its “Build for Real Life” philosophy. This is a radical departure from the technical, feature-focused approach that dominates the UK B2B fintech landscape. The company’s extensive experience serving retail customers directly, combined with advanced machine learning and AI capabilities, provides unique insights that now underpin its enterprise solutions.
“Our direct experience understanding millions of consumers’ financial behaviours gives us an unmatched perspective,” said Dan Scholey, CPO of Moneyhub. “We don’t just guess what end-users need — we know what they need as it is revealed in the data. That experience is now our B2B clients’ greatest competitive advantage, enabling them to move from one-size-fits-all finance to truly personal experiences for their customers.”
As financial services continue to rapidly evolve, institutions need more than just historical data. FIs need predictive intelligence about customer behaviours, spending patterns, and life events. Moneyhub’s advanced categorisation and enrichment capabilities provide this crucial intelligence across a host of sectors including banking, pensions, commercial lending, insurance and wealth management.
“Financial services should adapt to life, not the other way around,” McGill added. “We’re giving institutions the intelligence to understand not just what their customers do, but why they do it – and what they might need next. This deep understanding presents significant commercial opportunities for our clients, as they can offer the kind of personalised service that builds lasting customer relationships.”
Source: Moneyhub
Image: Canva
