Bits of Stock and Button bring wealth wellness to consumers and brands

US-based Bits of Stock links with a user's bank account, matches purchases from participating brands such as Bloomingdale’s, Hulu and Walgreens, and delivers fractional shares as rewards

The brand loyalty and investment app on a mission to drive wealth back into communities has partnered with mobile commerce platform Button to enable its users to discover in-app brand offers, shop, and earn fractional shares of stock.

US-based Bits of Stock links with a user’s bank account, matches purchases from participating brands such as Bloomingdale’s, Hulu and Walgreens, and delivers fractional shares as rewards.

Through the partnership with Button, also based in the US, users can reap these rewards through the mobile commerce platform’s Personalization API.

Brand offers in the Bits of Stock app will be accurately matched with motivated purchasers, enabling Bits of Stock to deliver more personalised, enjoyable experiences to users.

Optimised offers will also enable participating brands to spend their affiliate marketing budgets in a smarter way.

Arash Asady, co-founder and chief executive officer of Bits of Stock, said: “Bits is on a mission to give wealth back to our communities. We believe ownership mentality is the key to financial prosperity for all. Partnering with Button to give our users Bits of Stock when they shop with the brands they know and love is continuing that mission.”

Michael Jaconi, co-founder and chief executive officer of Button, commented: “We’re thrilled to welcome Bits of Stock, the newest fintech company to join Button’s platform and build a commerce-first strategy on top of our Personalization API.”

“Innovators like Bits of Stock are creating a powerful new model for users, and their approach to partnering with marketers has been focused on driving value for all parties. Brands on our platform are excited to connect with this innovative new model designed around financial wellness.”

Button has had a strong 2020, surpassing $3 billion in mobile spending on its platform.

Last year, Button secured $30 million in a series C round led by Icon Ventures along with participation from Capital One and returning investors Redpoint, Norwest, and DCM.

Image: Shutterstock

Mark Dugdale