Emirates NBD unveils digital wealth platform

Emirates NBD, a banking group, has launched a digital wealth platform that allows customers to trade securities and EFTs. 

With this platform, users will have access to an array of trading options, including global exchanges like Nasdaq, while also tapping into local markets, such as the Dubai Financial Market.  

The platform boasts an impressive offering, featuring more than 11,000 global equities and 150 regional equities. This tool is integrated into Emirates NBD’s mobile app, ENBD X. The bank recently rolled out this revamped app, focusing on enhancing user experiences and expanding its product and service portfolio.  

Beyond trading, ENBD X provides users with market insights and information. Users can review updates related to their portfolios, track the day’s market movers, and access in-depth anaylsis and data.  

Marwan Hadi, group head of retail banking and wealth management at Emirates NBD, underscored the strategic significance of this launch, stating: “The launch reflects the bank’s mobile-first strategy with nearly 95% of the bank’s digital banking customers availing services through the mobile banking App. With the launch of the digital wealth offering, we have elevated ENBD X as a one-stop platform for both everyday banking and wealth management needs.” 

Pedro Sousa Cardoso, chief digital officer of retail banking and wealth management at Emirates NBD, also emphasised the bank’s customer-centric approach, saying, “our goal has always been to offer customers a benchmark experience with the widest range of on-the-go digital banking services, making their everyday banking experience as smooth and convenient as possible. Now we have taken this to the next level, by empowering customers to manage their wealth and make investments directly and securely through the ENBD X App, thus giving Emirates NBD customers full control of their finances and their wealth in one single platform.” 

Image: © Marek Kijevsky via Canva

Josh Poyser Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.