The new Pledge Your Share platform provides retail investors with early access to shareholder proposals, allowing them to show their support ahead of a company’s annual general meeting

Tulipshare has launched a new platform to encourage retail investors to take ownership of their investments and learn how to use their shareholder rights to drive positive ethical change. 

The UK-based fintech offers an investing platform for retail investors, through which it engages companies to meet their ESG targets, by working with activists, NGOs and other firms to come up with campaigns for companies that need to make changes.  

Tulipshare influences companies by gaining shareholder support, arranging meetings and trying to get issues on the ballot at a company’s AGM.  

The new Pledge Your Share (PYS) platform provides retail investors with early access to shareholder proposals, allowing them to show their support ahead of a company’s annual general meeting. 

As Tulipshare’s brokerage platform is only available in the UK, PYS will allow anyone who has exposure to US publicly listed companies to exercise their shareholder rights, even if they have a separate broker.  

The new platform is hoping to increase turnout and engagement at shareholder meetings.  

A recent survey conducted by the fintech found that 71% of US retail investors think companies should be held accountable for the damage they cause to the environment and society, however, only 40% had voted at a company’s AGM before.   

Antoine Argouges, chief executive officer and founder of Tulipshare, commented: “We want to help like-minded activists and investors go beyond traditional protests or petitions and use their money to create lasting, positive change—the change traditional brokers, asset managers and institutional investors are failing to prioritise. 

“By engaging with publicly held companies, Tulipshare will look to help investors push for stronger environmental and social commitments and ensure the companies we invest our money in are being responsibly managed by accountable leadership.  

“Our team’s expertise in the shareholder activism space has uniquely positioned us as a bridge between the individuals who care about ESG issues and the companies who need to act.” 

Once launched, PYS will allow Tulipshare to allocate more resources to shareholder campaigns in other markets around the world, while also providing an opportunity for users to file shareholder proposals and promote their campaigns to more retail investors. 

Tulipshare currently partners and sponsors shareholder proposals in collaboration with groups such as As You Sow, Oxfam and The Sierra Club. 

Image: © AndreyPopov via Canva

Josh Poyser
Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.