UK-based Muse Finance has appointed Julie Ashmore as its new chief operating officer.
Muse Finance provides a range of finance solutions to businesses, including invoice and supply finance, invoice chasing and cash flow management.
In her new role, Ashmore will help the company as it aims to reach 30,000 customers and provide £1.5b of SME financing in the next three years.
Ashmore will lead the company’s sales, operations, user experience and risk functions.
Bringing more than three decades of experience in fintech, Ashmore was previously chief executive officer of NatWest Rapid Cash.
Prior to NatWest, Ashmore was commercial director at GrowthStreet, a UK-based fintech that provides an overdraft alternative for working capital needs.
The appointment follows Muse Finance’s launch of BNPL for businesses as part of its working capital suite of embedded finance products and services.
On her new position, Ashmore said: “I am looking forward to continuing to support small and medium sized businesses in an industry I am so passionate about.
“I truly believe that Ann and the team at Muse are those people who will make a huge difference in this industry.”
Ann Juliano, founder and chief executive officer of Muse Finance, commented: “Julie not only has exceptional experience along with institutional-level professionalism, but she also has a passion for building and creating the best customer digital experience.
“As we have seen from her many successes, Julie knows how to execute and deliver a tech platform that benefits the client without jeopardising risk.
“Her addition comes at an exciting time for the business, and her innovative and adventurous mentality is exactly what Muse stands for.”
Image: Muse Finance
