SumUp launches Magic Pay for hospitality sector

SumUp conducted a three-month trial featuring more than 100 restaurants in the UK for the new solution

SumUp has launched a new QR code payment solution for the hospitality sector.

Called Magic Pay, the new solution from the UK-based payments provider enables multiple people to scan a QR code and receive a copy of the bill, which can then be split, tipped and paid, including via Apple or Google Pay.

The solution can deliver the receipt via email and requires no app, account or admin.

SumUp conducted a three-month trial featuring more than 100 restaurants in the UK for the new solution and found that on average, almost half of guests chose the QR code payment method.

Tips for staff increased by 38% on average thanks to the prompt in Magic Pay. They also saved about 12 minutes in time per table.

With the trial concluded, only two out of the more than 100 restaurants that participated stopped using Magic Pay, which integrates with SumUp’s point-of-sale solution.

Commenting on the launch, Joseph Flynn, head of order and pay at SumUp, said: “SumUp has spent a decade at the side of entrepreneurs and SMEs. Our mission is to make business life as simple and efficient as possible—and to remove the stress of taking payment. Magic Pay will provide a win-win for merchants and customers alike through its easy integration and user-friendly design—just scan, split, pay.”

Image: SumUp

Mark Dugdale