Trustly to process $100bn annually, leading the pay by bank surge

Trustly’s open banking payments continue record performance

Trustly, the global leader in open banking payments, is on track towards processing $100bn in Total Payments Value (TPV) in 2024, underscoring a substantial shift in the payments industry as merchants worldwide continue to explore card alternatives. To date, over 112 million consumers have used Trustly’s products globally, showcasing the appeal of Pay by Bank options at checkout.  

Trustly, Inc., the Americas division of Trustly AB, is projected to process record TPV amounts in 2024, representing a 33% year-over-year growth and bringing its TPV to date to $92.5bn. Additionally, Trustly, Inc. has enabled billers and telcos to process over $400bn in bill payments since its launch.

In North America, much of this success can be attributed to the intelligence of Trustly, Inc.’s risk engine, which allows guaranteed payments at scale against non-sufficient funds, fraud, and other non-payment risks such as chargebacks. In the past year, Trustly, Inc.’s guaranteed payments have grown by 50% in volume.

Trustly, Inc.’s success in 2024 is supported by a number of recent strategic collaborations, including BNY’s Bankify, Newline by Fifth Third, Coinbase, IGT, and Light and Wonder. The open banking payments leader also expanded its partnership with Cross River Bank earlier this year to include FedNow in addition to the Real-Time Payments (RTP) network, where Trustly, Inc. has processed over $17bn in TPV to date.

Alexandre Gonthier, founder and chief executive officer of Trustly, Inc. said: “Trustly’s remarkable growth is further proof that open banking payments are a viable alternative to cards. I’m beyond proud of our exceptional team and leadership for all of their hard work and dedication. As Trustly, Inc. grows, we will remain committed to enhancing the user experience and driving consumer adoption as we continue to strengthen our position as a payments industry game-changer.”

Gonthier also reiterated Trustly’s commitment to information security, further validated by an October 1, 2024, patent award for its innovative Split-Token technology. The invention enables Trustly to establish a secure connection to a user’s bank account without storing the user’s bank username and password. For Trustly’s merchant and biller customers – and the North American banking system – this unique security attribute ensures information security instead of contributing to the systemic risk that other open banking vendors create when storing users’ bank usernames and passwords.

In addition to its North American achievements, Trustly is seeing continued success in Europe, including new launches with Lenovo and Foodora, as well as a continued partnership with ACE Money Transfer – which has reached a 40% growth in remittances since the collaboration began in 2021. Trustly’s UK subsidiary Ecospend also retained its partnership with HM Revenue and Customs (HMRC), and continues to work with the UK Government on the single biggest use case by volume for open banking payments in the market, with £30bn in tax payments processed since launch.

Building on its success across key regions, Trustly is accelerating its expansion in Germany, further strengthening its Pan-European footprint. With a robust presence in all major EU markets, Trustly is set to continue its strategic growth across Europe, with additional countries slated for expansion before the close of 2024.

Johan Tjärnberg, group cheif executive officer of Trustly added: “Our success in North America is phenomenal – all thanks to the outstanding work by Alex and his team. Merchant adoption of open banking payments has surged in recent years. Our expanding partnerships with major brands – following the rapid adoption of our game-changing recognition technology Trustly Azura, where three out of four customers are opting in – highlight our strong position. The modern account-to-account space is set to reach $10tn by 2028. And we’re proud our innovative payment solutions are leading the way.”

These global developments have helped earn Trustly a series of prestigious awards and recognitions, including a spot on CNBC’s list of top 250 fintech companies in the world in 2024. The company has recently strengthened its management team, expanded its offering across new verticals, and invested in several industry-leading C-suite executives as it enters a new growth chapter in 2025.

The news comes hot on the heels of Trustly appointing Adam Miller as group chief financial officer.

Image: © AndreyPopov via Canva

Robert Welbourn Robert Welbourn is an experienced financial writer. He has worked for a number of high street banks and trading platforms. He's also a published author and freelance writer and editor.