Curacel’s tech aims to make it easier for insurers in emerging markets to distribute their products, automate their claims processes and drive revenue growth

Curacel, an insurance infrastructure provider based in Africa, has appointed Adam Jones to its advisory board to support its growth across the continent and other emerging markets. 

Jones will bring significant experience from Pie Insurance, where he is chief of staff, and works on fundraising, strategy and operational initiatives. 

Prior to Pie, Jones worked at Datawallet, a blockchain and data privacy startup, and in the investment division of Morgan Stanley.  

Curacel’s tech aims to make it easier for insurers in emerging markets to distribute their products, automate their claims processes and drive revenue growth.  

The insurtech has processed more than $100m worth of claims over eight countries across Africa. 

It recently announced a $3m seed round to drive its expansion into North Africa, starting with Egypt and Morocco. 

Henry Mascot, chief executive officer of Curacel, commented: “His [Adam Jones] experience and expertise will be invaluable as we deliver technology solutions to drive insurance inclusion in emerging markets.” 

Adam Jones

Adam Jones

On his new position, Jones said: “I am excited to be supporting Curacel on its mission to deliver improved insurance infrastructure across emerging markets, where it can expand access and provide financial safety for billions of underinsured.  

“The team has achieved a lot of outstanding success in a short space of time and I am confident that we can achieve more success together.” 

Image: Curacel  

Josh Poyser
Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.