N26 adds three executives to its leadership team

The new executives bring experience from Amazon and Booking.com

Germany-based digital bank N26 has made three senior executive appointments.  

Carine van der Heijden is the new vice president of brand marketing, Kertu-Liina Lehismae is taking on the role of director of digital marketing and global media, and Nicole Heider will be the new director of labour relations and employment law. 

Van der Heijden will lead N26’s next stage of brand development across its creative, prodcution and operational growth functions.  

Prior to N26, van de Heijden was head of brand marketing at Booking.com.  

Lehismae will drive sustainable growth strategies and lead all of N26’s global media efforts. She rejoins N26 having worked for the digital bank in 2018. 

And Heider will oversee N26’s compliance with employment laws and regulations, working closely with its works council, to improve employee experience.  

The former Amazon head of marketplace and prime legal for the DACH region brings 14 years of experience in employment and labour law to the role.  

Valentin Stalf, chief executive officer and co-founder of N26, commented: “We are very pleased to have brought in three new seasoned professionals, with years of experience in their respective fields to help steer the company towards sustainable growth.  

“Each of the new hires has a clear understanding of our mission to build a bank the world loves to use.” 

Van de Heijden said: “N26 is redefining the future of banking with its beautifully simple experience.  

“I look forward to bringing this to life through an impactful brand strategy and fully integrated campaigns, and ultimately driving further adoption through every touchpoint people will have with the brand.”  

Image: N26 

Josh Poyser Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.