PrimaryBid appoints chief operating officer

Fiona Richards has more than 25 years of industry experience across consulting and investment banking at Deutsche Bank, HSBC and Accenture

PrimaryBid, the UK-based fintech connecting retail investors with public companies raising capital, has appointed Fiona Richards as its chief operating officer. 

Richards will join the executive team in London, and be responsible for global business operations and strategic planning.  

Previously, Richards worked at Rowan Dartington, the discretionary investment arm of St. James’s Place, where she was also chief operating officer and responsible for technology, change, and customer service and operations. 

She has more than 25 years of industry experience across consulting and investment banking at Deutsche Bank, HSBC and Accenture.  

Anand Sambasivan, PrimaryBid’s chief executive officer, commented: “We are thrilled to welcome Fiona to PrimaryBid. She is an industry veteran, bringing highly relevant experience at an exciting time in our company’s growth.  

“Recent regulatory developments around retail investors have only strengthened the need for technology-driven improvements to the capital markets infrastructure, and Fiona’s addition to our hugely experienced team means we can hit the ground running in 2023.” 

Richards added: “I have joined a firm with a very exciting future. PrimaryBid’s track record to this point speaks for itself and I look forward to supporting the continued build-out of the company as we expand geographically and across a deeper product set.” 

Founded in 2016, PrimaryBid has made a number of appointments over the past six months across its business to support its growth.  

In 2020, the fintech attracted $50m in a series B round, and a $190m series C investment last year. 

Image: PrimaryBid  

Josh Poyser Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.