The crypto firm wants to strengthen its position in the region

RockX, a fintech that allows customers to access web 3.0, blockchain data and crypto products, has appointed Paul Mischenko as head of Americas, to strengthen its foothold in the region.  

In his new role, Mischenko will inform business strategy, provide insights on market and macro-economic conditions, and facilitate the integration of digital assets and traditional finance.   

He will also lead the scaling of the business, while maintaining governance and control, and managing treasury risk.  

Prior to RockX, Mischenko spent 15 years at HSBC, where he led the FX business across the Americas from 2014.  

Singapore-based RockX views North and South America as critical to its growth.  

South America’s favourable regulatory climate and less developed markets has untapped potential, the fintech said.  

In the US, RockX anticipates increased institutional adoption with clearer regulatory frameworks, where the fintech hopes to build relationships early.  

Chen Zhuling, chief executive officer of RockX, commented: “This strategic move is aligned with our broader objective of leveraging our established leadership in Asia to provide a strong foothold and gateway for institutions in the Americas.  

“With Paul’s contribution, we are confident in not only enhancing our presence in this region, but also fostering the adoption of our blockchain staking technologies, reaffirming our commitment to global blockchain access.” 

Paul Mischenko

On his new role, Mischenko said: “I’m excited to apply my experience to further RockX’s vision, especially in blending traditional finance with digital assets.”  

Mischenko sees a future where all assets, contracts and records are tokenised or traded digitally. “This shift will minimise friction, enhance liquidity and promote broader inclusion”, he said.  

Mischenko continued: “RockX is a robust project, committed to building the necessary infrastructure to enable these technologies and to create a pathway for traditional firms into the digital assets space.  

“We are at an early stage of this journey and adoption, but the potential to shape the industry’s direction is immense.”    

Image: RockX 

Josh Poyser
Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.