Tech company Waracle announces new chief executive officer

David Tuck, formerly of Kin + Carta, will be stepping into the role

Waracle, a UK technology services company founded and based in Scotland, has announced the appointment of a new chief executive officer (CEO) with plans to establish the business as a market leader in technology services throughout the UK.  

David Tuck, the former group chief executive Europe of digital transformation consultancy Kin + Carta, will join the business early this month.

He succeeds chief executive Chris Martin, who has successfully led the business since 2014. Martin, who worked to bring Tuck to Waracle, will remain with the business and continue to be a significant shareholder.

Waracle specialises in mobile apps and digital products and has a client base that includes Lloyds Banking Group, Royal London, Roche and Imperial College London. The company is backed by investor BGF, the UK’s leading growth capital investor.

At Kin + Carta, Tuck delivered end-to-end digital services for global clients and is experienced in scale-up and business integration.

His appointment comes at an exciting time for Waracle which recently announced the acquisition of Glasgow-based Screenmedia and a multi-million-pound deal with Scottish Power Energy Networks.

Tuck has worked in technology services for 25 years, mostly in London. He held senior positions at Thoughtworks, Scott Logic, and The App Business before Kin + Carta. He returned to Edinburgh in 2019.

David Tuck said: “I am hugely excited about the journey with Waracle, which is a company I have followed for a long time.  There is a buoyant tech sector in Scotland and we know that demand for high-quality tech services will continue to grow.

“Waracle has grown to a business with over 200 employees and a strong client base across the UK and Europe. Now there is an opportunity to accelerate that growth and invest in new capabilities, particularly data and AI, and use that to bring greater value to clients.”

He added: “The next chapter is exciting for everyone here. There is an opportunity to substantially increase the size and impact of the business over the next two to three years.”

Current CEO Chris Martin said: “David’s appointment demonstrates the ambition for Waracle to continue its growth to the next level.  

“His experience in scale up and his track record in building teams who do great work, and enjoy themselves, makes him perfect for this role. He is pragmatic, hard-working, ambitious and likeable.”

Waracle, which has offices in London, Edinburgh, Glasgow and Dundee, has more than 200 employees.

Tuck was named as CEO of the Year in the digital transformation category by European CEO Magazine in 2024. He is a member of the Forbes Technology Council and YPO, the global CEO network.

Image: Waracle

Robert Welbourn Robert Welbourn is an experienced financial writer. He has worked for a number of high street banks and trading platforms. He's also a published author and freelance writer and editor.