By: 21 February 2024

Former CEO of co-founder of Personetics David Sosna steps down

Personetics appoints Udi Ziv as CEO to steer growth

Personetics, a customer engagement platform for financial services, has appointed Udi Ziv as chief executive officer. Ziv will succeed company co-founder David Sosna, who is stepping down after 13 years in charge but will continue to assist the company as needed.  

The news follows “strong acquisition growth in 2023”, the company said. Personetics, headquartered in Israel, works with more than 130 banks worldwide and in 35 markets.  

Ziv brings to the role experience in both entrepreneurial ventures and overseeing large-scale operations such as SAP, NICE and Earnix.  

“Personetics thrives on incredible momentum and has built an industry-leading position in becoming the global leader in financial data-driven personalisation,” said Ziv.  

Udi Ziv profile pic

Udi Ziv

“I’m honoured to be joining this talented team and leading the company into its next chapter focused on rapid growth at scale.  

“I’m grateful for David Sosna’s leadership, vision and achievements.” 

Sosna believes that Ziv possesses the right capabilities to drive the next phase of growth for the company, “with his deep understanding of our target market and proven track record in enterprise software.” 

He added: “Personetics empowers financial institutions to maximize the value of every customer interaction through data-driven personalisation.”  

Avi Zeevi, chairman at Personetics, praised Sosna’s leadership and the market-leading position the firm achieved under his guidance.  

Zeevi said: “David’s passion and vision have laid a strong foundation for Personetics’ success. 

“I would like to thank him and welcome Udi, whom I have known and respected for many years, to lead the company to its next stage.” 

Image: Personetics 

Josh Poyser
Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.