Rêv has entered the US payments market with a new wallet ‘super app’ compatible with a range of providers.
The X World Wallet is an app-based multi-currency debit account that combines a loyalty programme and a travel bookings portal and discounts with an integrated global sustainability initiative.
Rêv says The X World Wallet is easy to load from a user’s existing bank accounts and is linked to physical and digital Visa cards that can be easily added to Apple, Google, and Samsung Pay digital wallets.
It will be marketed directly to consumers and through strategic partnerships that include community banks and credit unions, with reloadable X World Wallet Visa Debit cards issued by Texas First Bank.
The launch of The X World Wallet in the US follows Rêv focusing on delivering payment products in foreign markets for a number of years, including Europe, Australia, Brazil and the Middle East.
Commenting on the launch, Roy Sosa, chief executive officer of Rêv USA’s parent company, describes The X World Wallet as a proprietary loyalty programme built on a debit platform “so customers could earn maximum rewards without the burden of high annual fees and interest charges that too often accompany affinity credit cards”.