Funnel (www.funnel.io), the marketing intelligence platform trusted by global brands including Uber, Adidas and Sony, has secured an $80 million (approximately €68.7 million) debt facility from HSBC Innovation Banking and Hercules Capital, Inc. (NYSE: HTGC). The facility replaces a prior $58 million (€50 million) debt arrangement and provides additional capital to support the company’s continued growth, product innovation and path to profitability.
The new facility combines a revolving credit facility from HSBC Innovation Banking with a junior term loan from Hercules Capital, representing a strategic partnership with two institutions known for their selective approach to growth-stage technology companies. HSBC Innovation Banking supports high-growth venture-backed tech and life science businesses and their investors.
The proceeds will be used to repay a prior debt facility and fund continued operations as Funnel advances toward sustainable profitability. The additional capital supports the company’s strategic initiatives, including further global expansion, continued AI-first product development, and operational efficiency improvements as Funnel scales its platform, which currently processes over $80 billion (€68 billion) in annual advertising spend, which is 11% of the global market.
Funnel is developing more advanced agentic measurement capabilities as part of its evolution toward becoming an AI-first platform, recently launching Data Chat, a conversational analytics feature that allows users to interact with their marketing data using natural language.
Fredrik Skantze, CEO of Funnel: “This facility represents a significant milestone in our financial evolution. We’ve reached a stage of maturity where we can access institutional debt from selective lenders like HSBC Innovation Banking and Hercules Capital, which have both significantly lowered our costs and provided additional growth capital. The facility allows us to accelerate our AI development and deliver the conversational analytics and agentic measurement capabilities that marketers urgently need as they navigate the post-cookie landscape and demand better visibility into campaign performance across every channel.”
Sydney MacGregor, Interim Head of Enterprise Software, HSBC Innovation Banking UK: “We’re excited to play an important role in the next chapter of Funnel’s growth story, as the company looks to increase its global footprint and focus on further product development. We’re delighted to be supporting Funnel with this strategic milestone and are proud to work with innovators, like the team at Funnel and their strong investors, to help them access the tools and resources they need to scale at pace.”
“Funnel has positioned itself at the forefront of marketing intelligence, helping brands and agencies make sense of increasingly complex data environments,” said James Downing, Managing Director at Hercules Capital. “With marketing budgets under greater scrutiny, Funnel’s ability to connect data across 600+ platforms and deliver automated reporting has driven strong customer loyalty and growth. We’re excited to support their continued global expansion and AI-powered product innovation.”
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