Wealthtech company Wealth Wizards strengthens executive team

Wealth Wizards is a financial advice technology provider to wealth management firms, tier-1 banks, pension providers and large insurers in the UK

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Wealthtech company Wealth Wizards strengthens executive team
Ben Hampton and Mark Kiddell

UK wealthtech company Wealth Wizards, a part of Royal London Group, has appointed two new members to its executive team.

Mark Kiddell has joined the company as chief commercial officer from asset management firm Mercer, while Ben Hampton has taken up the role of chief product officer, following his arrival from investment company abrdn.

The new executives bring significant senior leadership experience to Wealth Wizards, the wealthtech company launched in 2009 and acquired in 2021.

It is a financial advice technology provider to wealth management firms, tier-1 banks, pension providers and large insurers in the UK, and operates its own digital independent financial adviser, MyEva, which is used by more than 50 employers.

Kiddell, who has overseen commercial growth at a number of organisations, across both technology and employee benefits, has taken charge of Wealth Wizards go-to-market teams for both Turo and MyEva.

Hampton has held several senior roles at Standard Life and abrdn, where he launched and ran the digital retirement advice business. He is overseeing the Wealth Wizards modular advice and guidance product suite, and MyEva.

Commenting on the appointments, Andrew Firth, founder and chief executive of Wealth Wizards, says: “The addition of both Mark and Ben is incredibly exciting as we build on the growth of the business, since our acquisition by Royal London last year.”

“Their experience in digital advice will bring additional insight to the team and we can’t wait to see how much they will impact the business in the coming months and beyond.”

Kiddell comments: “I’ve followed Wealth Wizards for some time now. They’re a hugely innovative fintech who are making a genuine difference to the industry and are as passionate as I am on closing the advice gap that exists in the UK. I am excited to work with the team already in place to grow the business and drive their market leading solutions.” 

Hampton adds: “Wealth Wizards have consistently driven innovation, it’s an exciting time to join as client needs and preferences continue to evolve at pace. From leading a hybrid advice business I’ve experienced first-hand the opportunities technology can unlock, I want to bring those perspectives and learnings to further strengthen the industry changing technology the team have already delivered.”