By: 4 July 2024

The move will see Avidia strengthen its digital banking experience and strengthen engagement

Avidia Bank Partners with Q2 and Personetics

Q2 Holdings, Inc., a provider of digital transformation solutions for financial services, announced that Massachusetts-based Avidia Bank has selected Q2 to modernise and enhance its digital banking experience for its customers. The bank will also leverage Personetics’ AI-powered personalised engagement platform through Q2 Innovation Studio to maximise the impact of the data-driven insights and empower its customers to achieve their financial goals. 

Founded in 1869, Avidia Bank is a $2.6 billion mutual community bank with a mission to provide its communities with strong and efficient financial solutions and exceptional customer service. Previously, the bank was limited in its capabilities and hindered by system complexities, so it sought Q2 to revamp its digital banking experience and improve and simplify its internal and external processes.

In addition to the Q2 Digital Banking Platform, Avidia Bank selected several other Q2 solutions, including Q2 Innovation Studio and Q2 Marketplace, to deliver faster innovation and differentiated experiences. Q2 Innovation Studio will enable Avidia Bank to partner with fintechs to provide its customers with pre-built integrations to enhance the digital banking experience.

“As a marketer, I couldn’t be more excited about the potential with Q2,” said Janel Maysonet, senior vice president and chief marketing officer, Avidia Bank. “Q2 enables us to differentiate from other banks by leveraging the Q2 Innovation Studio to embed fintech solutions like Personetics within our digital banking platform. This will allow us to provide real-time insights and automated saving plans, helping our customers work toward their goals and financial decisions with confidence, all while creating stickier, deeper relationships with our account holders. Enhancing the digital experience for our customers is a top priority.”

“We are excited to partner with Avidia Bank to transform and streamline their digital banking experience,” said Katharine Briggs, chief product officer, Q2. “By leveraging the Q2 platform, Q2 Innovation Studio and the partner fintech ecosystem, we believe Avidia Bank can better serve account holder needs and provide a differentiated customer experience, enabling them to drive stronger engagement while broadening their regional footprint.”

Avidia will also leverage Personetics’ AI-powered personalisation engine to deliver hyper-relevant, real-time insights, advice and savings journeys, empowering customers to manage finances with confidence, make informed decisions and achieve their financial goals. This integration with Personetics includes pre-built widgets, ensuring a brand-aligned experience while maximising the impact of the data-driven insights.

“We applaud Avidia for taking this bold step to enhance its customer experience through personalised engagement,” said Jody Bhagat, president of the Americas, Personetics. “With turnkey data integration along with the capability to embed Personetics into the Q2 digital banking platform, Avidia Bank can now deliver hyper-personalised engagement that drives deeper customer relationships.”

“The collaboration between Avidia Bank, Q2 and Personetics underscores the beginning of an exciting journey,” Bhagat added. “It’s a partnership that recognises how community banks can deliver innovative and proven solutions that strengthen their customer franchise.

The move comes just a few months after Personetics appointed a new chief executive officer.

Image: Avidia

Robert Welbourn
Robert Welbourn is an experienced financial writer. He has worked for a number of high street banks and trading platforms. He's also a published author and freelance writer and editor.