Elon Musk pushes for financial Twitter with eToro partnership

The partnership will allow Twitter users to trade stock and crypto

Twitter has partnered with eToro to enable users to see real-time prices for a wider range of stocks, crypto and other assets. 

Users of the social media app currently use the $Cashtags symbol to see live prices for some financial assets.  

A cashtag is a company ticker symbol preceded by the dollar sign, such as $BTC for bitcoin.  

When a user clicks on the cashtag, they will see other Tweets mentioning that same ticker symbol. 

The launch with eToro will expand this list. Users will also be able to click through to the eToro investment platform to find out more information and invest. 

Elon Musk-led Twitter added pricing data for $Cashtags at the end of last year. 

There have been more than 420m searches for $Cashtags since the start of this year, with $TSLA (Tesla) the most used, according to data from Twitter.  

Yoni Assia, chief executive officer and co-founder of eToro, commented: “Twitter has become a crucial part of the retail investing community—it’s where millions of ordinary investors go every day to access financial news, share knowledge and converse.  

“As the social investing network, eToro was built on these very principles—community, knowledge-sharing and better access to financial markets.”  

Chris Riedy, vice president of global sales and marketing at Twitter, added: “We believe real change starts with conversation, and finance and investing is a growing part of that conversation. 

“We are pleased to partner with eToro to provide Twitter users with additional market insights and greater access to investment capabilities. Twitter will continue to invest in growing the #FinTwitter community.” 

Image: Canva 

Josh Poyser Josh Poyser is an editor at FinTech Intel. He has written about fintech for several years and appeared at FinTech Connect 2023 on the 'Unlocking Success: The Art of Fintech PR' panel.